Abstract
Abstract In this presidential address to the International Society for Media, Religion and Culture (ismrc) I argue for the relevance of studying digital religion as a public phenomenon in one particular context: within the structures of hybrid media. While hybrid as a concept has achieved, in recent years, considerable interest in media and communication studies, it has also been addressed in the study of digital religion. Here, I wish to provide a structure-oriented approach to such hybrid media and argue how this approach could provide a valuable contribution to the study of digital religion in the future.
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