President Versus Congress: The Struggle for Public Attention

Abstract

Power relationships between the executive and legislative branches in the United States are affected by the nature and shape of public opinion. Both branches actively seek the stamp of popular approval but the President has advantages in the struggle for public attention that are vital in the exercise of his powers. Television, in the coverage it gives to presidential activities and pseudo-activities, provides the President with an opportunity to move and lead the nation. Although we are a nation of shared powers, television projects the message that we are a presidential nation and that message is affecting both popular perceptions and power relationships on the national level.