Abstract
<p><em>The Jaran Kepang Temanggung is a part of cultural products and was developed on the island of Java. The researcher seeks to raise the traditional art of Jaran Kepang Temanggung as research material presenting the topic of the problems related to the visual preservation of the Jaran Kepang Temanggung. It is an effort to preserve Jaran Kepang Temanggung's traditional arts through visual media, especially photography. The researcher will document the art through photographic means. The purpose of this study is how to make a photographic work as an effort to preserve Jaran Kepang's cultural art with journalistic documentation in the form of photographic essays. The research model used in this study is to use visual methodology, since the elements used in this study are visual photography. And it will be analyzed with the semiotic theory of Roland Barthes, where the power of photography is the power of the visual language that will speak. The results of this study are that photography is able to be a good means of documentation by presenting meaningful images.</em></p><p><em> </em></p><p><strong><em>Keywords: </em></strong><em>Preservation, jaran kepang, essay photography</em></p>
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