Presenting the Albergo Diffuso to the Business Community: Best Practices and Traps to Avoid for Local Institutions

Abstract

The Albergo diffuso is a new form of hotel in which typical rooms and houses are scattered throughout different buildings within the same village, are overseen by one manager to achieve the highest hotel quality and social involvement standard. When this new business opportunity is presented without detailed informations, often confusion occurs. How can we manage the risk? The first thing to do, as shown by many experiences is describing the advantages and the obstacles, in a compete, detailed and realistic way to the interested people. The first trap to avoid is believing that basic information is enough to understand the idea of AD and the way of doing business it requires. Many detailed informations are also required. A good practice is to weigh the quantity of information based on their quality. This must be as bigger as the enterprising and tourism inexperience of interested subjects. Another best practice is managing first informations about the Albergo diffuso and the co-operative way of doing business as one of the key assets for virtuous tourism development. Acting this way allows the local community to be fully aware of the business opportunity.