Abstract

Exhibitions commemorating anniversaries of incidents that are distressing or involve death or suffering are arguably a form of dark tourism. While they often attract large numbers of tourists and extensive media coverage, there is a dearth of studies on their staging. This is surprising, given recent moves towards making exhibitions more emotionally involving and presenting narratives that are aimed at promoting empathy with respect to previously marginalised voices or stories. This article explores the planning behind dark commemorative exhibitions during the Centenary of World War One in Australia, based on a qualitative phenomenological study. Interviews with organisers suggested that they sought to leave visitors with feelings of empathy, as well as a sense of identity – two outcomes that were intertwined – with story-telling, design and technology used to heighten emotion and engagement. Forgotten voices were highlighted, while, in some cases, the intention was to unsettle with confronting interpretations.

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