Abstract
The head–body ratio of 716 profile pictures and user-provided information on the US online social networking site Facebook (423) and VKontakte (293), the Russian equivalent of Facebook, were analyzed to test differences in facial prominence in profile photos posted on Facebook. The social psychology theory of face-ism was used to measure the head–body ratio of men and women. Results show significant differences in how Russian women present themselves in contrast to US women, significant differences in the mean face-ism indexes between men and women of the two countries, and a significant difference in the number of reported friends between Russian and US men and women. All of these factors potentially point toward the societal differences between the two countries, which have manifested themselves in completely different uses of a virtually identical medium.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
