Presentación de un inventario para valorar la percepción comunitaria de la responsabilidad social empresarial (RSE)

Abstract

This article presents an instrument that measures corporate social responsibility based on community perception. We took a sample of350 people from Arequipa, Peru and applied a 50-item inventory. Factor analysis established the existence of three factors with optimum evidence of validity related to internal structure and with reliable scores: benefits of corporate social responsibility at the local level (α= .866), individual benefits of corporate social responsibility (α= .802), and environmental affairs (α= .739). We also eliminated six items that did not saturate in the three factors found. The structure of the test and the design process are analyzed at the end of this study.