Prescriber Profiling

Abstract

Letters1 January 2008Prescriber ProfilingStephen E. Pratt, MDStephen E. Pratt, MDFrom Oak Tree Internal Medicine, San Ramon, CA 94583.Search for more papers by this authorAuthor, Article, and Disclosure Informationhttps://doi.org/10.7326/0003-4819-148-1-200801010-00013 SectionsAboutFull TextPDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissions ShareFacebookTwitterLinkedInRedditEmail TO THE EDITOR:I agree with Grande's sentiment (1), but I find the line of reasoning to be something of a non sequitur.Grande is advocating that physicians discontinue participation in pharmaceutical market research and that the sale of physician prescribing data should end. This would be in order to “roll back the influences of commercial marketing practices on clinical decisions.”Whereas these actions may be desirable for other reasons, neither would address the primary issue of the influence of commercial promotion on prescriber decision making. We could enact these changes tomorrow, and drug manufacturers would continue to advertise their ...Reference1. Grande D. Prescriber profiling: time to call it quits [Editorial]. Ann Intern Med. 2007;146:751-2. [PMID: 17502637] LinkGoogle Scholar Author, Article, and Disclosure InformationAffiliations: From Oak Tree Internal Medicine, San Ramon, CA 94583.Disclosures: None disclosed. PreviousarticleNextarticle Advertisement FiguresReferencesRelatedDetailsSee AlsoPharmaceutical Marketing Research and the Prescribing Physician Jeremy A. Greene Prescriber Profiling: Time to Call It Quits David Grande Prescriber Profiling Stephen M. Kirk Prescriber Profiling Adriane Fugh-Berman Prescriber Profiling Alexander C. Tsai Metrics 1 January 2008Volume 148, Issue 1Page: 81-82KeywordsConflicts of interestDecision makingDrug informationDrug regulationDrug research and developmentDrugsMedical educationReasoning ePublished: 1 January 2008 Issue Published: 1 January 2008 Copyright & PermissionsCopyright © 2008 by American College of Physicians. All Rights Reserved.PDF downloadLoading ...