Abstract
Aim • We sought to measure the effectiveness of the ASP PR campaign. Study Design • Single pre-test, single post-test quasi-experiment; cross sectional Setting and Population • Henry Ford Health System is comprised of 4 acute care hospitals, with approximately 1,100 medical group physicians and 2,000 affiliated private practice physicians Endpoints and Data Collection • Number of ASP website visits by IP address (total and unique) • Photos submitted during the “prescribe wisely” pledge campaign launch • 5 question provider survey distributed 8 months after the campaign Analytical Plan • Descriptive, Fisher’s exact test for categorical variables Conclusions
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