Abstract

Abstract Today’s life is carried out under the technology umbrella and this is reflected in every aspect of daily activities, from conversations with friends, preparing meals, shopping to professional experiences. As technology advances and white-collar interests move more and more under its auspices, some of the essentials remain stuck in the routine, being slowed down by the simple fact that they are marked by certain unrevised procedures. So, in order to allow evolution in all aspects of life, the idea of identifying solutions, analyzing technological innovations and balancing the impact of digitalization in each area delayed by outdated principles is emerging. Blockchain-based solutions proved effective in a large spectrum of social and economic fields, providing ingenious approaches for up to date stringent issues. One particular area where blockchain can facilitate a significant improvement is represented by product recall. Within a global economy with supply chains extended over multiple continents, a digitalized shopping environment where customers use dedicated applications for scanning client codes and receiving electronic receipts could eliminate dead times between the moment of identifying risky products that have been for sale and the moment of warning customers to act accordingly. But before being able to benefit from a fully integrated blockchain solution for commerce, the first steps are to redirect activities towards automation and digitization by preparing the necessary prerequisites and initiating actions to change the consumer’s perception of essential activities technologicalization, as the conducted study reflects the idea that, although many people are oriented towards change, some seem reluctant.

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