Abstract
Describes the approach concerning management development in a fast‐growing international telecommunication company trying to survive the multimedia revolution, namely Alcatel Telecom. Calling itself the hi‐speed company, Alcatel tries to profile the organisation externally, simultaneously evoking a new culture internally as well. Efforts from management and all employees are required to meet the hi‐speed objectives. To make people aware of the new drive and work values, several hi‐speed projects have been set up since 1997, such as the change program, the hi‐speed café and awards, and SIE (small interactive enterprises). Furthermore, the role of managerial values, the development of international managers and the implementation of MD programs by the Alcatel university, Antwerp, will be highlighted.
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