Preparation for Designing Business Strategy of Bamboo Cultivation in Bondowoso

Abstract

Given the potential of abundant natural resources in Bondowoso, it is continued to keep developing new plantation commodities. One of them is bamboo. The development of bamboo has benefits to improve economic field which is residents’ income. However, it is also able to provide benefits to nature conservation in saving the critical land, especially land in the watershed. Based on the types of plant, bamboo is a plant that has many benefits and produced products. Bamboo processed products can be from leaves, branches, buds, middle stems, bottom and base of the frond and root and rhizome. Thus, many SME (small and medium-sized enterprises) will be established to process and produce the products. One of the products that will be developed is bamboo processed for textiles. Based on the potential for preparation development of bamboo plants, the regency has the advantages, namely the potential of local government support and education, bamboo farmers and SME's bamboo processed and markets that will accommodate. However, this time is still not well structured business strategies for the development of the bamboo plant. The appropriate method in the preparation of strategic business is SIDa (Sistem Inovasi Daerah/Regional Innovation System). Appropriate approach for this business is cluster approach. Thus, preparation of business strategies research through the cluster approach for bamboo plants is important.