Abstract
In this paper we present a multidimensional study of the conceptualization of indigenous peoples by print media in Mendoza during the first decade of the twentieth century. To carry it out, we investigated at the Newspaper Archive of General San Martin Library of the City of Mendoza, taking as a reference the Diario Los Andes , the main newspaper of the province, created in 1882 and currently in force. This study aims to identify the various forms of conceptual construction on the ethnographic peoples in Argentine territory spread by newspaper articles, and how these played an active role in relation to the process of building cultural otherness and the legitimation of the ethnocide policy implemented by ruling classes.
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