Premieres and their Promotions in Modern Art Life (on the Example of Concerto No. 2 for Cello with the Orchestra of M. Skoryk)

Abstract

The article reveals the principle of creating a large-scale promotion on the example of the premiere of the Concerto No. 2 for cello with the orchestra by Myroslav Mykhailovych Skoryk, as well as on the basis of the activities of music producer and cellist Oleksandr Piriyev. A brief summary gives different types of promotion. New forms of information distribution have been determined thanks to the possibilities of social networks, which are used by the broad masses of consumers involved in innovative technologies, which increases the circle of influence of marketing communication in society. The principles for the successful promotion of a cultural product are formulated using examples of modern methods adopted by the latest technologies. An analysis of the term "promotion" and an explanation of the factors that make it appropriate to use this word in the field of media culture have been made. The principles of successful promotion are revealed using the example of the premiere of Concerto No. 2 for cello and orchestra and its symbol as part of the large creative project "Three S: Skoryk-Stankovich-Sylvestrov". A special aspect in the creation of a marketing brand for the concert premiere was determined. A peculiar method of interest of the recipients in the premiere of the concert, using the methods of a press release has been indicated. The personal opinion of the author regarding the use of the possibilities of the media space is defined. Methods of promotion, which are expedient to apply in the field of media culture, have been formulated. The special contribution of Oleksandr Piriyev to the "Three S" project as a music producer is noted and his activities in the field of media culture are outlined. The programs of concerts in which Concerto No. 2 for cello and orchestra were performed by various professional musical ensembles of the national level, and the places where they were held have been described. The activities of Oleksandr Piriyev in the field of music production are considered using the examples of Ukrainian musical projects ("Myroslaw Skoryk Music Days", "Three S", Kharkiv Music Fest, Mariupol Classic), where popular symphonic compositions by Myroslaw Mykhailovych were performed, as well as Concerto No. 2 for cello from orchestra.