Preliminary evidence supporting the use of equine science podcasts to bridge the gap between scientists and horse enthusiasts to improve horse welfare

Abstract

SummaryBackgroundPodcasts have become a popular digital forum for discussing scientific information with peers, as well as with the non‐scientific community, often referred to as ‘edutainment’. It is unclear how science‐based podcasts can support the veterinary industry through, for example, supporting good husbandry practices.ObjectivesTo understand the influence of ‘edutainment’ on equine owners' husbandry decisions.Study designThe sample population were listeners of the Conversations in Equine Science (CES) podcast recruited to complete an online survey via a link promoted by the CES hosts. The survey contained Likert‐like questions assessing how listeners rated the importance of different forms of evidence when making husbandry decisions and questions relating to husbandry changes made.MethodsA mixed methods approach was used to analyse the data. The Likert package for R was used to explore importance ratings. Free text questions were analysed via a content analysis with a constructionist epistemological position.ResultsThe experience of veterinarians and scientific evidence were considered the most important forms of evidence that owners used when making decisions about their horse's management (93% agreed and 91% agreed they were important respectively). Additionally, 74% of respondents had made a change to the management or training principles prompted by an episode of CES, suggesting edutainment can be a prompt to management change. Of these, the majority (55%) had done so based on a joint discussion of the podcast and their own reading of the evidence.Main limitationsThis was an opportunistic sample of those already invested in the edutainment format and may not represent those owners with no interest in scientific evidence.ConclusionsPodcasts are an easy‐access, low‐cost medium to convey research and current trends in the equine/equitation science genre. They may be a valuable tool for the veterinary industry to employ to support horse welfare.