Abstract
The obvious advantage of the newspaper over other methods of disseminating agricultural technologies and information necessitated this exploratory study. The broad objective of the study was to investigate the extent of agricultural news coverage by the pointer newspaper in 2009. The specific objectives were to: ascertain the column inches (space) given to major categories of news by the pointer newspaper in 2009; examine the percentage column inches (space) given to each category of agricultural news by the pointer newspapers in 2009; and. determine the relationship between column inches (space) given to agricultural and other categories of news covered by the pointer newspaper in 2009. Secondary data were obtained from the pointer newspaper main office at Asaba in 2010 for the study. Eight (8) broad categories of news and seven (7) categories of agricultural news were assessed. The column inches for each category of news were measured for each month by use of a measuring tape. It was found that sports were allocated the highest number of column inches with percentage and mean values of 25.61% and 2010.35 respectively. This was followed by politics (21.43%; M= 1682.18), religion (11.49%, M= 901.77), foreign news (10.08%, M= 791.63), business (9.63%, M= 760.35), entertainment (9.26%, M= 727.07), education (8.86%, M= 695.47) and agriculture (3.59%, M= 282.03). Agriculture was the least category of news covered by the pointer news paper. Poultry news (26.43%) was the most frequently reported among the categories of agricultural news in 2009. This was followed by forestry and wild life (11.52%), commentaries (10.96%), fisheries (9.90%), and agronomy (7.17%). It was found that agriculture news were the least covered by the pointer newspaper in 2009 in spite of the importance of agriculture under the present civilian government. The Pointer newspaper should devote more spaces to agricultural news in order to enhance dissemination of agricultural information to farmers in the state.
Highlights
The Pointer newspaper is the only daily news paper owned by the Delta State Government vested with the responsibilities of agricultural news coverage
The results showed that more spaces were given to sports and politics by the newspaper
There was significant relationship between column inches allocated to agriculture news and other categories of news covered by the Pointer newspaper in 2009
Summary
Agricultural extension service delivery revolves around three main methods: individual, group and mass media methods. Abbas et al (2011) gave a two-fold classification of the mass methods of agricultural extension delivery. These were big and small media, and print and electronic media. The big media included complex and costly devices such as educational television, films and computer assisted instructions. The small media included less costly and less complex devices such as radio, tape recorder, film slides, transparencies and visuals.
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