Abstract
Purpose: The purpose of this research is to find out the role of Pregina Art & Showbiz, e.g. the pre-production, production, and post-production processes, as well as the obstacles that occurred during the opening of the 14th Denpasar Festival on 10 December 2021 at Alaya Dharma Negara building, Denpasar.
 Research methods: the qualitative method used during this activity covers participant-observation, interview, and documentation.
 Results and discussion: Having participated at the activity, the writers knew what Pregina Art & Showbiz Art's role was. Pregina Art & Showbiz became the Event Organizer for this event and made a live stream.
 Implication: There are a special knowledge and skill on how to lead an event and how to market and sell it directly to clients via social media.
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