Preferring alphabet–keyboard compatibility: Congruency between spatial codes shapes the affective connotation of letters

Abstract

When letters are encountered, two spatial stimulus codes resulting from their positions within the alphabet and on the computer keyboard are activated mentally. If these two spatial codes match, letter processing is more efficient. The present study tested whether the processing fluency gain resulting from alphabet–keyboard compatibility also enhances affective evaluations of letters. In Experiment 1, participants preferred alphabet–keyboard compatible over incompatible letters in a forced-choice preference rating. Similarly, in Experiment 2, liking ratings for alphabet–keyboard compatible letters were higher compared to incompatible letters. Moreover, in Experiment 3, preference ratings of non-words were positively correlated with the relative number of alphabet–keyboard compatible letters within these letter strings. These findings suggest that alphabet–keyboard compatibility shapes the affective connotation of letters. Moreover, this processing fluency–valence association is activated at the level of letters as well as whole letter strings.