Abstract

INTRODUCTION: in a society where 'plumpness' is traditionally favoured, it is imperative to examine the impact of sociocultural factors on the rising overweight/obesity problem. The study was designed to assess the preferred body size among women in Kumasi metropolis, Ghana. METHODS: a cross-sectional survey was conducted among 394 women, aged 20 years and above, in 6 randomly selected churches in the Kumasi metropolis. Subjects were asked to select their preferred body size from photographic silhouettes consisting of six images of women of known BMI (20, 24, 28, 30, 33 and 38kg/m2) arranged in random order. Participants were asked to associate items concerning body size preference, health, social and individual attributes to one of the six silhouettes. Participants' BMI were assessed. Independent samples t-test and analysis of variance were used to assess differences in preferred body size across categories of BMI and socio-demographic characteristics. RESULTS: the prevalence of overweight/obesity among the women was 68.4%. The respondents preferred a large (overweight) body size. They associated silhouette of large (overweight) body size with eating well, affluence and high social value. Though the overweight/obese respondents associated normal body size with health they preferred a large (overweight) body size. CONCLUSION: sociocultural ideals for body size override health reasons for the women's preferred body size. This study shows that tackling the overweight/obesity problem solely from nutrition and health perspective may not be adequate. A holistic interdisciplinary strategy involving nutrition, health, social and behavioural science is needed to develop culturally-sensitive interventions against the emerging obesity problem.

Highlights

  • In a society where 'plumpness' is traditionally favoured, it is imperative to examine the impact of sociocultural factors on the rising overweight/obesity problem

  • Respondents who were less than 40 years and those who were 40 years and above associated silhouettes of about a large body size with eating well, affluence and high social value

  • The findings suggest the emerging overweight/obesity problem among Ghanaian women, has significant sociocultural underpinnings

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Summary

Introduction

In a society where 'plumpness' is traditionally favoured, it is imperative to examine the impact of sociocultural factors on the rising overweight/obesity problem. The study was designed to assess the preferred body size among women in Kumasi metropolis, Ghana. Though the overweight/obese respondents associated normal body size with health they preferred a large (overweight) body size. Data from the 2008 GDHS show that overweight/obesity among Ghanaian women increased with increasing education and wealth status These data are suggestive of the impact of the nutrition transition in Ghana as observed in the developing world [12,13,14,15,16]. This study was designed to determine the preferred body size in women in Kumasi metropolis, Ghana This is a sub-study of a research by the authors to assess the determinants of overweight/obesity in urban Ghanaian women [20]

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