Preferential Purchase of E-commerce Model in China

Abstract

The popularization of the Internet has promoted the leap-forward development of e-commerce. In recent years, the increasing number of e-commerce platforms and merchants has led to a sharp increase in customer acquisition costs. Low-cost access to customers has become the main goal pursued by e-commerce merchants. The e-commerce Preferential Purchase model relies on the mainstream e-commerce platform to serve as a shopping guide for merchants of various e-commerce platforms. It provides multi-channel promotion and promotion of e-commerce products to increase customer traffic by saving money, rebates and making money. However, the credibility of the Preferential Purchase platform, the poor quality of products brought by low prices, the preferential procedures and the illegal behavior of the hierarchical agents have also become the bottleneck for the development of the Preferential Purchase model.