Abstract
The adoption of any innovation is the result of a combination of many factors. Farmers seek for media which, during transmission, ensure them of providing accurate and clear information. Utilization of sophisticated technology in the adoption of improved poultry practices requires comprehension of scientific principles and competency in their application. This requirement necessitates potential adopters to choose a combination of sources rather than one source of information during various phases of the adoption process. The North Central Rural Sociologists Sub-Committee (1955) had postulated five stages in the adoption process: awareness, interest, evaluation, trial, and adoption. Many scientists working on similar lines identified different stages in the adoption process. Singh and Jha (1965) using a five stage adoption process model in the adoptionrof improved agricultural practices found that non-institutionalized sources were rated high over institutionalized sources of information at awareness stage. In the case of non-institutionalized sources, demonstration, exhibition, and film shows stood in that order of preference. Rogers and Shoemaker (197f) postulated only four stages in the adoption process: knowledge, persuasion, decision, and confirmation.Scientists,
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
