Abstract

According to Law of Republic of Indonesia Number 10 of 1998 concerning Banks, the law states that, a body manages funds from public in form of savings and then distributes them back to community in and performs other services in context of welfare. Public. Meanwhile, definition of a sharia bank according to Law of Republic of Indonesia Number 21 of 2008 concerning Islamic Banking contained in article 1 paragraph 7, that a sharia bank is a business is run according to principles of Islamic law and then distributes it in form of financing based on principle of buying and selling, for results, and services. . The public interest preference in question is a tendency, preference or desire in choosing to transact at a financial institution, both Islamic financial institutions and conventional financial institutions. Indicators of tendency to choose transactions in financial institutions, both Islamic financial institutions and conventional financial institutions, include environmental influences, religious (avoiding usury), advertising and promotion, products, services, needs and access to service offices, The problem in this research is, how is preference of Banyumas Hamlet people in conducting transactions towards Islamic financial institutions and conventional financial institutions? To answer these problems, researchers will use primary and secondary data ranging from direct observation, interviews, and documentation to literature studie

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