Abstract
Nowadays online shopping is becoming more popular among Polish consumers. The aim of the article is to establish the existence of statistically signifiant differences between certain aspects of the behaviour of consumers when shopping online and their age. The empirical base for the article comprises the material obtained as a result of a survey carried out on a sample of 597 people buying over the Internet.
Highlights
The development of the e-commerce market in Poland is highly influenced by the increasingly broad access to the Internet, especially broadband
Customer Preferences Related to Shopping Online erage, the percentage of Polish e-consumers buying over the Internet was 16% lower
The results show, that certain groups of products constitute “typical” choices for the respondents in the age group of students, and other groups for people over 25 years of age
Summary
The development of the e-commerce market in Poland is highly influenced by the increasingly broad access to the Internet, especially broadband. In 2016, Internet access was available to 80.4% of Polish households (i.e. 4.6% more than in the previous year). In 2016, nearly 70% of people aged 16–74 regularly used the Internet. We are able to observe the dynamic development of the Polish e-commerce market.With the increase in the popularity of online shopping, the number of re-. Studies of foreign literature have indicated that there are clear differences in online purchasing decision-making depending on customer age [e.g. Passyn et al 2011]. A review of the Polish literature on the subject has pointed to the existence of a research gaps in this area
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