Abstract

The article presents the results of research on the preferences and behaviors of people vacationing in the countryside. Surveys were conducted during the summer 2013 years among 133 tourists vacationing in agritourist farms in the surroundings of Kampinos National Park. The paper presents the characteristics and behavior of an average tourist visitor in rural areas. The reasons for choosing this form of tourism were analysed, as well as the choice of a specific offer. Moreover, the study covered sources of information about the object used by tourists, preferred ways of spending free time and expectations of diversifying and improving the offer. Finally, the determinants of behavior and expectations of tourists, such as age, education level and financial situation of the respondents was analysed.

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