Preferences of Tourists for the Comfort of the Semarang Old Town Area After Revitalization as a Heritage Tourism Destination in the City of Semarang

Abstract

Semarang Old Town Area has been designated as a National Cultural Heritage Area based on the Decree of the Minister of Education and Culture of the Republic of Indonesia Number 682/P/2020. Revitalization of the Semarang Old Town Area abbreviated as KKLS is carried out with the aim of sustainable development and providing the benefit of increasing economic value for the local community by making minor changes to historic buildings, as much as possible to maintain authenticity, and if changes are needed, they must be carried out with careful consideration. After the revitalization, KKLS became one of the popular destinations by offering views of old buildings along with their historical value, being able to have a good influence on increasing economic activity and being able to become a strong tourist attraction for tourists. However, there are still problems related to the provision of public facilities such as toilets, parking, and lighting. Convenience is basically not only related to the availability of facilities but also regarding the psychology felt by tourists towards these facilities. The purpose of this research is to find out the comfort level of post-revitalization KKLS based on tourist preferences. The results of this research show that tourist feel comfortable, this is proven by six of the eight variables stating that they area comfortable.