Abstract
ABSTRACTThe focus of the present experiment was to study variables influencing preferences in choice situations through equivalence class formation and transfer of function. Three 3-member equivalence classes (ABC) were formed with a one-to-many training structure and were followed by training of the D-stimuli to the A-stimuli. D-stimuli were either valenced or non-valenced. Hence, participants were tested for three 4-member classes (ABCD). Finally, three identical bottles of water with B-stimuli printouts were presented to participants. The results showed that for the valenced stimuli, participants chose B1 in 55% of the cases, while there was no preference among the B-stimuli for the non-valenced stimuli.
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