Preferences and priorities of recreational beach users in Wales, UK

Abstract

Beach user preferences and priorities for 50 aspects were investigated via surveys at 23 beaches in Wales, UK. Results from 859 questionnaires showed that landscape/scenery was the most important single factor (11.3% of total), followed by bathing safety (8.3%) and a variety of factors associated with environmental quality such as bathing water quality, absence of sewage debris, litter and unpleasant odours. Various aspects concerning facilities were generally allotted a lower priority. Also, preference for the presence of many facilities could not be assumed, as in many cases significant proportions of users indicated that specific facilities should not be provided or should be limited in extent. There were many observed differences in user preferences and priorities according to the type of in terms of commercialisation, the user preferred to visit. A contrast was suggested between those wishing to enjoy the natural characteristics of a (e.g. scenery, absence of pollution in various guises, fauna), and others who preferred traditional beach resort qualities (hot, sunny weather, safe bathing, convenient facilities and ease of access). Such studies have potential value for management, planning and tourism promotion. More detailed work could provide a valuable resource for coastal management policy decisions on a local and regional basis, especially if combined with studies of other stakeholders such as residents, business owners, water sports groups and conservation bodies.