Preference of 2D animation style in malaysian colonial shophouses multimedia courseware

Abstract

This paper attempts to determine the 2D animation style, either Malaysia, Japan or American style, is preferred by Malaysian youths in multimedia courseware that introduces colonial shophouses in Georgetown, Penang. The 17th century colonial shophouses has exclusive history that exhibits the influence of Malay, Chinese, Indian, and European culture. It is therefore of significance to deliver the untold story of these historical inheritance to the Malaysian youths to inculcate their sense of appreciation towards Malaysian heritages. In multimedia realm, there are concerns about the suitability of 2D animation style capable of delivering the right sense of Malaysian heritages using digital multimedia objects to the Malaysian youths. Therefore, a relevant research was conducted. This research recruited 40 respondents and quantitative findings suggest that majority of Malaysian youths were interested towards using digitally drawn Malaysian 2D animation style which fulfils the aspect of visual and family oriented story to introduce Penang's historical shophouses in multimedia courseware.