Preference Analysis of Traditional Handicraft Brocade Pattern in Fashion Art

Abstract

With the improvement of consumers’ income and aesthetic level, consumers’ demand for products is more and more personalized and has certain artistic quality. Therefore, it is particularly important to understand consumers’ preferences for product attributes, especially for clothing patterns, and to overlap different product portfolios for different market segments. Taking the students of Jiangnan University as an example and taking the pattern attributes of Brocade as the research object, this paper proposes two aspects, male, subjective and objective, through eye-tracking experiment and questionnaire survey. Research method of Brocade pattern Preference of traditional handicraft of women with different personalities. The proposed method is expected to provide a practical test for quarterly pattern planning. While protecting the inheritance of the pattern art of the traditional handicraft Brocade, it also puts forward the standardization of the development direction of the product pattern to help enterprises accurately locate the consumer groups, meet the market demand to the maximum extent, and help enterprises achieve the strategic goal of sustainable development of economic benefits.