Abstract
This study investigated both personal characteristics and attitudes toward properties of a videotex shopping system for use as predictors of its adoption among catalog shoppers. The hypotheses tested were developed from diffusion of innovations theory and previous research on adoption of videotex. Data were collected using a self-administered questionnaire from approximately 600 catalog shoppers who resided in cities in which a videotex shopping system had been recently introduced. Results indicated that attitudes toward the characteristics of videotex, particularly its relative advantage and compatibility with needs and experiences, were better predictors of intent to adopt than were the personal characteristics of consumers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
