Abstract
This scientific investigation studied the precedents of organizational performance, researching the relation between Innovative Capabilities and its relationship with Performance, and this relation with the mediation of Services Differentiation. For the qualitative methodology, aiming to identify the control items of the Service Differentiation measurement scale in the supermarket context. For the quantitative stage, the techniques of multivariate data analysis were used, such as Exploratory Factor Analysis, Confirmatory Factor Analysis, and Structural Equation Modeling, to assess the proposed model. The results found regarding the hypothesis tests demonstrated that the 1º hypothesis - Innovative capabilities have a positive relation with Services Differentiation was supported. 2º Hypothesis - Differentiation has a positive and significant relationship with performance, and it is therefore supported. 3º Hypothesis - Service Differentiation mediates the relationship between Innovative Capability and Performance - was supported.
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