Abstract

PurposeThe purpose of this study is to measure the predictive value of future scenarios prepared using horizon scanning. The future scenarios prepared at the initiative of the Japanese Government have had low predictive value. They have frequently failed to contribute to industrial development and caused social loss. Horizon scanning, which is a key methodology applied in foresight activities, has begun to be used in countries as part of their national innovation systems in lieu of conventional forecasting methods based on the assumption of technological innovation. Research was conducted to actually measure the predictive value of future scenarios prepared using horizon scanning.Design/methodology/approachAn online survey in Japan was conducted on ordinary people’s attitudes. The questionnaires presented 20 scenarios regarding future society, which were created with the conventional method or horizon scanning method.FindingsSurvey results verified that horizon scanning-based scenarios provided significantly higher predictive value than scenarios prepared using conventional methods.Practical implicationsImplication 1: By eliminating bias in input data and perspectives adopted when considering scenarios, it may be expected that scenarios will be derived that have even higher “predictive value.” Implication 2: By setting the layers of anticipated outputs high and the fields broad, it may be expected that scenarios will be derived that have even greater “change.”Originality/valueThe relatively high rate for the predictive value of the horizon scanning method, more than 40%, validated in this study was significant.

Highlights

  • The purpose of this study is to measure the predictive value of future scenarios prepared using horizon scanning

  • Phadnis et al verified that the scenario method increased the flexibility of strategy formulation. Of such decision-making techniques using the scenario method, this study focuses on horizon scanning, which has increasingly been used in countries around the world and attempts to validate its effectiveness

  • The respondents were to rank their answers according to a five-point Likert scale for each question: “do you think the scenario is accurate?” and “do you think that Japanese society has significantly changed?” The first question measures the predictive value of H1 and the second seeks to validate

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Summary

Introduction

The purpose of this study is to measure the predictive value of future scenarios prepared using horizon scanning. The future scenarios prepared at the initiative of the Japanese Government have had low predictive value. They have frequently failed to contribute to industrial development and caused social loss. Research was conducted to measure the predictive value of future scenarios prepared using horizon scanning. Survey results verified that horizon scanning-based scenarios provided significantly higher predictive value than scenarios prepared using conventional methods. The relatively high rate for the predictive value of the horizon scanning method, more than 40%, validated in this study was significant

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