Abstract
In this paper, we examine the impact of investor sentiment on Bitcoin returns. Using a large dataset of messages discussed on social media and several financial indicators, we create a sentiment indicator based on computational text analysis and driven by the principal component analysis (PCA) method. We utilize a vector autoregressive analysis and other analytical methods to examine the sentiment index–bitcoin return nexus. Our findings reveal that the sentiment index is a strong predictor of cryptocurrency market returns in the short term. Furthermore, we confirm that during the COVID-19 pandemic, investors' sentiments significantly impacted Bitcoin returns. Our results show that the proposed sentiment index can generate excess returns for investors who utilize it as a return predictor. Our empirical findings suggest important policy implications.
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