Abstract
The article on the higher education topic identifies four trends associated with the introduction of digital technologies and tools into the educational process: the formation of a blended learning model; transition to online learning; creation of a virtual (digital) educational environment; changing the approach to the management of educational organizations. The perspective directions of using artificial intelligence in the higher education field are considered and analyzed. Artificial intelligence is an auxiliary, but valuable tool that can perform and improve a large number of different operations carried out in a university, help in organizing an effective educational process and building the necessary communications.
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