Abstract

Vegetables are indispensable consumer goods in the daily diet of the majority of consumers. Reasonable pricing and replenishment strategies of vegetables are conducive to maintaining the interests of agricultural producers and promoting the stable development of the market. The main contents of this paper are two points: one is to visualize the pre-processed data and establish the distribution map of vegetable sales in recent years; Secondly, the ARIMA time series prediction model was established by linear fitting of the data, and the feasibility test of the prediction results was carried out to obtain the total daily replenishment quantity and price of each vegetable category in a period of time. Under the background of the new era with low-carbon green as the mainstream, this research has broad development space and prospect. The pricing and replenishment strategies formulated in this study can reduce the waste of vegetables in the whole consumption supply chain, maintain the purchasing power and living standard of consumers, and meet the market demand. Marketing techniques that promote healthy foods in supermarkets are important to encourage healthy eating at the population level. The content of this study can provide ideas for the optimization of vegetable supply chain, further use of new technology, reduce waste, improve efficiency, and ensure the quality and supply stability of vegetables. This study is also helpful to analyze consumer behavior and understand consumers' reactions to vegetable price fluctuations and changes in purchasing behavior in order to better predict market trends and adjust production and supply strategies.

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