Abstract
This study was done to examine correlation between pork color and texture traits for entrepreneurial decision-making. Most traits between both factors had significant correlations, but presented low correlation values. The first correlation in the results of canonical correlation analysis (CCA) maintained relatively high values of 47.9. The value was positive and negative contributions for hardness and gumminess, respectively. Loadings of color traits were more influenced by lightness and whiteness. However, influence of variance in texture trait showed only 7.6% with color trait. The result indicates that there is no direct influence between pork color and texture, but an indirect influence. Therefore, we suggest that consumers and distributors as well as producers apply indirect criteria rather than directly assessing texture quality by pork color.
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