Prediction of influential nodes in social networks based on local communities and users’ reaction information

Abstract

Identifying influential nodes is one of the basic issues in managing large social networks. Identifying influence nodes in social networks and other networks, including transportation, can be effective in applications such as identifying the sources of spreading rumors, making advertisements more effective, predicting traffic, predicting diseases, etc. Therefore, it will be important to identify these people and nodes in social networks from different aspects. In this article, a new method is presented to identify influential nodes in the social network. The proposed method utilizes the combination of users’ social characteristics and their reaction information to identify influential users. Since the identification of these users in the large social network is a complex process and requires high processing power and time, clustering and identifying communities have been used in the proposed method to reduce the complexity of the problem. In the proposed method, the structure of the social network is divided into its constituent communities and thus the problem of identifying influential nodes (in the entire network) turns into several problems of identifying an influential node (in each community). The suggested method for predicting the nodes first predicts the links that may be created in the future and then identifies the influential nodes based on an iterative strategy. The proposed algorithm uses the criteria of centrality and influence domain to identify this category of users and performs the identification process both at the community and network levels. The efficiency of the method has been evaluated using real databases and the results have been compared with previous works. The results demonstrate that the proposed method provides a more suitable performance in detecting the influential nodes and is superior in terms of accuracy, recall and processing time.