Abstract

As Tik Tok became popular, short videos have become a new entertainment industry trend. This paper analyzes why Tik Tok succeeded and the problems it faces, which can give followers a guideline of this industry. This paper used secondary data analysis and comparative analysis to analyze and discuss the problem. According to the analysis, There are too many advertisements on Tik Tok. The information is too fragmented, misleading the consumers and letting them lose interest in Tik Tok. Besides, the worldwide coverage of Tik Tok is far from enough. After the analysis, Tik Tok is not only an entertainment platform but also a learning platform from which people can learn knowledge from all kinds of fields. Subsequent practitioners of the entertainment industry can learn the process that the industry must go through and prevent problems from the example of Tik Tok in this article.

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