Prediction of business opportunities in FIFA world cups

Abstract

FIFA world cup as the high level sport competition event in the world always bring with lots of business opportunities. This article is using an event study approach to empirically study the industry chain holding during FIFA world cup, benefits for the host country and the economic impacts around the world. The study is using literature review and key study method newspaper investigate to comparing data found from“Nano data”. According to the study, local businesses like Coca-Cola, Johnson & Johnson, Hyundai, and Nestle, as well as Bank Itau and Oi Communications, will spend an average of $2 million per day on television advertising during the 32 days of the World Cup in Brazil, breaking the previous record of $2.9 billion. During Russia FIFA world cup in 2018, the GDP in Russia growth for 2%,Russia took the opportunity to improve the appearance of 11 cities. After hosting the World Cup in Russia, it is expected that 300,000 new jobs will be created every year. The construction, tourism and other industries will make great progress, and the national economy will be greatly improved. The short-term revenue from the World Cup in Russia is at least $6 billion. Base on the research, FIFA world cup has many business opportunities which could bring many benefits for hosting country and the sponsorship.