Prediction and Classification of User Activities Using Machine Learning Models from Location-Based Social Network Data

Abstract

The current research has aimed to investigate and develop machine-learning approaches by using the data in the dataset to be applied to classify location-based social network data and predict user activities based on the nature of various locations (such as entertainment). The analysis of user activities and behavior from location-based social network data is often based on venue types, which require the input of data into various categories. This has previously been done through a tedious and time-consuming manual method. Therefore, we proposed a novel approach of using machine-learning models to extract these venue categories. In this study, we used a Weibo dataset as the main source of research and analyzed machine-learning methods for more efficient implementation. We proposed four models based on well-known machine-learning techniques, including the generalized linear model, logistic regression, deep learning, and gradient-boosted trees. We designed, tested, and evaluated these models. We then used various assessment metrics, such as the Receiver Operating Characteristic or Area Under the Curve, Accuracy, Recall, Precision, F-score, and Sensitivity, to show how well these methods performed. We discovered that the proposed machine-learning models are capable of accurately classifying the data, with deep learning outperforming the other models with 99% accuracy, followed by gradient-boosted tree with 98% and 93%, generalized linear model with 90% and 85%, and logistic regression with 86% and 91%, for multiclass distributions and single class predictions, respectively. We classified the data using our machine-learning models into the 10 classes we used in our previous study and predicted tourist destinations among the data to demonstrate the effectiveness of using machine learning for location-based social network data analysis, which is vital for the development of smart city environments in the current technological era.