Abstract
AbstractMedia celebrities and political dynasts dominate Philippine electoral politics, but little individual-level research has been done to understand who votes for them. This article studies three senatorial election cycles, and based on the theoretical argument that name recall plays a major role in vote choice in these elections, hypotheses are posed regarding associations with education, wealth status, media exposure, trust of the electoral process, and abstention rates. Tests indicate that wealthier voters and more educated ones are less likely to vote for media celebrities, and more highly educated voters are more likely to vote for dynastic candidates. No associations were found with media exposure and trust in elections. Abstention rates are highly associated with voting for media celebrity and dynastic candidates. Implications on the future of Philippine electoral politics are discussed.
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