Predicting the likelihood of purchase by big data

Abstract

Big data has changed our way of life and learning, for example, information extraction and information analysis methods have been radically changed, which we usually classify into data mining. Big data analytics is used to find the possibilities for consumers to purchase the specific product. In this paper, we constructed models for estimating existing products and predicting the likelihood of purchasing new products. And the results indicated that our methods is feasible and effective.