Abstract
This study conducted an online survey of 292 Taiwanese who were members of animal adoption websites. About one-third of the respondents indicated they had adopted stray dogs while more than half expressed willingness to adopt dogs from public animal shelters. Results showed that respondents’ general intention to adopt dogs was related to their attitude toward general adoption, gender and religion. The respondents’ specific intention to adopt dogs online was influenced by attitude toward online adoption, subjective norm (that is, opinions from friends and relatives regarding online adoption), and perceived behavioural control (that is, perceived personal ability and resources to go through the online adoption process). Based on these findings, this study suggested that adoption websites should promote the idea that adoption is the best arrangement for abandoned dogs and will bring happiness to the adopter. Public shelters, on the other hand, should improve their websites, public relations, and marketing. They should also consider sorting their dogs into “health categories,” so people can easily select the dogs they want. Key words: Theory of planned behaviour, animal adoption websites, adopt dogs.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
