Predicting social media users' indirect aggression through pre-trained models.

Abstract

Indirect aggression has become a prevalent phenomenon that erodes the social media environment. Due to the expense and the difficulty in determining objectively what constitutes indirect aggression, the traditional self-reporting questionnaire is hard to be employed in the current cyber area. In this study, we present a model for predicting indirect aggression online based on pre-trained models. Building on Weibo users' social media activities, we constructed basic, dynamic, and content features and classified indirect aggression into three subtypes: social exclusion, malicious humour, and guilt induction. We then built the prediction model by combining it with large-scale pre-trained models. The empirical evidence shows that this prediction model (ERNIE) outperforms the pre-trained models and predicts indirect aggression online much better than the models without extra pre-trained information. This study offers a practical model to predict users' indirect aggression. Furthermore, this work contributes to a better understanding of indirect aggression behaviors and can support social media platforms' organization and management.