Abstract
A deeper understanding and promotion of moral personality is achieved by understanding egoism better. To this end, this study investigates the associations between prosocial personality and social exchange styles based on a range of egoistic and altruistic values. The study has a descriptive-correlational design. Sampling was conducted using multi-stage cluster sampling. Data were collected using the Protocol Personality Battery, Social Exchange Styles Questionnaire, and Portrait Values Questionnaire and analysed using stepwise multiple linear regression and multi-dimensional scaling. Our findings show that conflicting predictive values in some exchange styles, which are close to the prosocial personality, could represent an egoistic-altruistic spectrum in those styles that supported the research hypothesis.
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