Predicting opinion evolution based on information diffusion in social networks using a hybrid fuzzy based approach.

Abstract

Social media plays an important role in disseminating information and analysing public and government opinions. The vast majority of previous research has examined information diffusion and opinion analysis separately. This study proposes a new framework for analysing both information diffusion and opinion evolution. The change in opinion over time is known as opinion evolution. To propose a new model for predicting information diffusion and opinion analysis in social media, a forest fire algorithm, cuckoo search, and fuzzy c-means clustering are used. The forest fire algorithm is used to determine the diffuser and non-diffuser of information in social networks, and fuzzy c-means clustering with the cuckoo search optimization algorithm is proposed to cluster Twitter content into various opinion categories and to determine opinion change. On different Twitter data sets, the proposed model outperformed the existing methods in terms of precision, recall, and accuracy.