Abstract
This study examined whether appearance evaluation (self-ideal discrepancy) and appearance investment (self-evaluative and motivational salience of appearance) contributed uniquely to the prediction of dietary restraint, exercise dependence, and physical activity behavior in college women. Participants (N 231) completed measures of appearance evaluation and investment, dietary restraint, exercise dependence symptoms, and leisure-time physical activity. Regression analyses showed both selfevaluative and motivational salience were positively related to dietary restraint. In addition, self-evaluative salience was significantly positively related to symptoms of exercise dependence. Finally, greater self-ideal discrepancy was related to lower levels of leisure-time physical activity. The results indicate that both appearance evaluation and type of investment are important to consider when investigating health behaviors.
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