Abstract
ABSTRACT The purpose of this study is to understand how four different self-congruity dimensions predict consumer intentions regarding state-branded food products in the grocery and restaurant settings. To examine the hypothetical relationships, structural equation modeling was conducted using a sample of 539 consumers. Results revealed that the private self (actual self-congruity and/or ideal self-congruity) influenced consumer intentions, while the public self (social self-congruity and ideal social self-congruity) did not in both settings. Practical and theoretical implications are discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Journal of Quality Assurance in Hospitality & Tourism
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.