Abstract
<p>Mobile payment has relative advantages compared to other payment methods, thus providing benefits for both consumers and the society. This study attempts to examine factors influencing consumer intention to use mobile payment services. Survey data are used to investigate the impact of consumers’ perceptions of mobile payment services and social influence on use intention. Empirical evidence from 489 Vietnamese consumers confirms a significant relationship between the factors and behavioral intention, and reveals that perceived trust is the strongest predictor of intention to use mobile payment services followed by perceived ease of use, perceived enjoyment, perceived behavioral control, perceived usefulness and subjective norm, respectively. The results contribute to the evolving literature, and suggest that mobile payment service providers should particularly focus on building up consumer trust, and making their services clear, understandable and easy to use. Future research directions for extending this study are also discussed.</p>
Highlights
Mobile payment, enabled by the burst of Internet, wireless technology and mobile devices, has received significant interest from academic researchers
Empirical evidence from 489 Vietnamese consumers confirms a significant relationship between the factors and behavioral intention, and reveals that perceived trust is the strongest predictor of intention to use mobile payment services followed by perceived ease of use, perceived enjoyment, perceived behavioral control, perceived usefulness and subjective norm, respectively
This present study extends previous research in the domain of mobile payment behavior by integrating key components of the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), and by including the impact of trust and enjoyment
Summary
Mobile payment, enabled by the burst of Internet, wireless technology and mobile devices, has received significant interest from academic researchers. Mobile devices including tablets and smartphones are the major means which are used for Internet access in the country (Consumer Barometer, 2015) Motivated by these impressive figures, key mobile payment service providers such as 1 Pay, MoMo, Payoo, Vimo, Moca and VNPAY has made every effort to attract consumers and increase market share. These enterprises either support or partner up with merchants, retailers, telecommunication companies and banks in order to provide various payment scenarios including www.ccsenet.org/ijms. This study’s findings are expected to consolidate knowledge on factors determining consumers’ behavior towards mobile payment services, and provide relevant information for mobile payment service providers to develop marketing strategies and tactics aimed to motivate consumers to adopt and use their services
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