Abstract
Over the last three decades, a series of research has revealed how strategic communication may have a profound effect on how members of society behave. More precisely, communication theories have documented the media's ability to determine the agenda in society. The situational theory of problem-solving is particularly interesting because it explains why and how individual members of society communicate during a problematic situation. This hypothesis has been evaluated in a variety of contexts to determine its efficacy. However, few studies have been conducted to examine the influence of communication from corporations or governments to community members. The character of persons, particularly employees' information seeking and sharing behavior, has been significantly overlooked in the context of COVID-19. The purpose of this study is to investigate theoretically how employees to process, seek, forward, filter, choose, and exchange information regarding COVID 19.
Highlights
Numerous investigations have established that the disease COVID 19 developed in the Chinese city of Wuhan in the Hubei province [1,2,3]
The purpose of this study was to determine the effect of Journal of Digital Marketing and Communication 1(1), 2021, 1-6 communicative actions on Higher Institution Employees (HIE) knowledge and attitudes toward COVID 19
The remainder of the paper is divided into four sections, the first of which defines communicative activity. This leads to a discussion of the six critical dimensions of communicative action in the second section, which include information defending, information permitting, information forwarding, information sharing, information seeking, and information attending, while the third section examines the concept of knowledge regarding COVID-19
Summary
Numerous investigations have established that the disease COVID 19 developed in the Chinese city of Wuhan in the Hubei province [1,2,3]. The purpose of this study was to determine the effect of Journal of Digital Marketing and Communication 1(1), 2021, 1-6 communicative actions on HIE knowledge and attitudes toward COVID 19. The remainder of the paper is divided into four sections, the first of which defines communicative activity This leads to a discussion of the six critical dimensions of communicative action, which include information defending, information permitting, information forwarding, information sharing, information seeking, and information attending, while the third section examines the concept of knowledge regarding COVID-19. The conclusion connects these topics in terms of theory growth, professionalism, and future research directions
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